“Call of the Couch is a heartwarming story about the successes and challenges that the Schneiderman family faced in building a successful, multi-generational business. That said, it’s much more than a compelling story. It chronicles the values that enable a company and a family to survive and succeed in tough and challenging times: hard work, tenacity, honesty, integrity, and strong family values. This is a timeless lesson, not only in what works in a family business, but in what makes America special. Larry tells the story with his trademark modesty, understatement, and humor. Over the last thirty-plus years, I am proud to have watched first hand as this story played out…and I am extraordinarily proud of my friendship with such a wonderful family.”Robert MaricichCEO of International Market Centers
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